Valdirene Ruston, the woman behind SOFIA R. gives us the hot styles for swim suits. They will give us the low down on a fab summer swim wear look and what inspired them to make us ladies look like super stars when we hit the beach.
1. What inspired the idea behind Sofia R?
I've always enjoyed fashion - the art of fashion & creative side of it, more than the business of fashion. When I left my Radio Producer job after 10 years, I did it with the intention of starting up my own business, and I knew it was going to be fashion related. Being from Brazil, I know a thing or two when it comes to bikinis!! So creating a swimwear fashion store seemed the most natural thing. I named it 'Sofia R.' after my daughter. Sofia is her second name, Hannah Sofia Ruston. I have big visions for the brand, and who knows, maybe Hannah will want to take over the business 1 day!
2. What items do you sell?
We sell Luxury swimwear - bikinis and swimsuits from suppliers of high end designs in Brazil. We also sell Beach and Resort Wear. This is a side of the business we're still building on; beach dresses and cover ups, sun hats and bags. We're looking to work with other suppliers to make sure we source only the best in affordable luxury beachwear.
3. What are your favorite peices from Sofia R?
I love the 'retro' stuff! The Bardot bikini for example is so classy, and the kind of timeless piece that transcends fashion and trends. It looks elegant on any woman, of any shape!
4. What are your top selling items?
The Cancun bikini has been very popular. It's the classic red, white and blue nautical colours that are always a hit. The Bardot bikini has also had amazing sales, and the St Tropez (now on sale), for the ladies who dare to bare a bit more! This is a wonderful piece with a unique square cup bra with subtle padding. It comes in 4 great colours: red, turquoise, black and white. I think that judging from our best-sellers, we get a true picture of what a lot of women out there want: classic style that is timeless and transcends fashion trends, great unique styles and cuts, and a multitude of colour options so she'll find something to suit her skin tone. Looking at 'best-sellers' is a great way of responding to our customer needs & making sure every lady out there looks amazing and feels confident on her beach holiday!
5. Can you describe your style?
Sofia R is 'Elegance that makes heads turn'. Our aim is first and foremost, to make women feel confident in their swimwear. Most women dread bikini shopping and looking at themselves in a bikini in the unflattering changing room mirrors. Although we are only available online at the moment, we offer a 100% money back guarantee, to reassure our customers that they will only walk away with an item that they are totally happy with. Our bikinis provide the most fabulous fit - they are all double lined and come with the 'Xtra Life Lycra' tag. This guarantees a longer life ( up to 5 years) of your swimwear, by retaining it's shape and colour. We don't use 'sexy' to brand or tag our swimwear, and this can sometimes turn women off from swimwear buying, as it often equals 'teeny weeny'!. We believe that once a woman feels confident in whatever 1 or 2-piece she wears, she automatically becomes sexy. That's what sexy is! It's not the bikini, it's the woman who wears it. We provide superior quality, style and designs, that equip the woman to feel her best, most confident and sexy! We bring you the bikinis, and you bring sexy back!
6. Thanks so much for this interview! Where can my readers go to shop for your fabulous swim suits?
Thank YOU! It's been great sharing my brand and visions with you :-).
Our online store is www.sofia-r.com.
You can also follow us @SofiaR_Brazil and on Facebook - facebook.com/MissSofiaR
We have an array of great beauty, fashion & luxury travel posts. Our facebook page is great fun and you can also shop straight from the page on our Facebook shop.
We are on Pinterest as well of course! ( http://www.pinterest.com/MsSofiaR/ )We have some great inspirational boards there - my favourite is 'Beach Philosophy' - gets us through the work day here in the office, lol!
Thank you so much for taking the time to sit down with us and do this interview. We at Apparel 1977 wish you luck with your business. Ladies to look fabulous on the beach this summer please go to www.sofia-r.com.