Skip to main content


Hello all we are totally excited to do this interview with THE COLLATERALS! Let's get started with the interview!

1. What inspired you to start this business?
I always had a passion for accessories which boost one's attire, as social effects do for movies. In a competitive world looking your best could make or break an opportunity it was very important for me to design products that would create an impression on a clients mind, or simply a job interview by wearing something, classy, yet unusual to our everyday life. On my past job I used to travel internationally doing sales and seminars, so imagine everyone was in a suit, tie and cufflinks , so right there a formal elegant attire became uniform, a copy , nothing special aside from the topic we were preaching about. 
This is why I turned my passion to modern looking accessories that would add personality and luxury to an ordinary attire, so I came up with the idea of Collar-links collar fasteners. I realized that the shirt collar had been neglected for too long and all accessories were bound to the cuffs and tie, let's face it, the shirt collar is 90% more visible than cufflinks, so I designed the Patent Pending; Collar-Links collar stays, a Flux Quantum charged stud that surpasses any magnetic accessory magnetic pull force in the
market today thus offering a solution to tame an inadequate shirt collar into submission as well as giving the wearer the ability to transform their collar into different styles with no alteration to the shirt needed at the same time displaying the luxury of a top designer product as has been a very repeated complement when people ask if what I am wearing on my collar is by David Yurman, Mont Blanc, this is very flattering to me. Recently I launched PROMETHEUS the only fold-able-locking capable cufflinks with great success.

2. What items do you offer?
At the moment my collection offers Collar-Links collection as well as the PROMETHEUS locking cufflinks collection and ready to launch new exciting product December 20th 2014.

3. What are your top selling items?
I must say' Collar-Links has been amazing, it has proven there was a big void in men's furnishing are. Prometheus fold-able cufflinks are gaining big attention by the modern male.

4. where are your items sold? Launching in three different Bloomingdale's department stores has been a God's blessing, at the moment the products are part of the accessory assortment at Bloomingdale's locations such as; Miami Falls, Orlando as well as Bergen Plaza, riverside.

5.Can you give our readers some styling tips with your cuff links , collar links and tie links?
I urge readers looking to expand the possibilities wear a shirt by styling their shirt collar in different looks possible by Collar-Links , you may go from a few different Button-down looks to Collar-Bar British tab collar style by simply rearranging the studs over your collar wings, making the routine of wearing a shirt a novelty. In regards to Cufflinks, COLLATERALS Cufflinks reinvent the way cufflinks fasten your shirt cuffs by eliminating loose and baggy cuffs as is the case with traditional ordinary cufflinks.

I want to thank THE COLLATERALS for choosing us to do your interview. Wish you the best of luck with your business.

Thanks Dolls!

Popular posts from this blog


New Social Media PR Company!We have been working over the past 2 years repaving and changing owners . Apparel 1977 Media PR has changed hands and the new owner is Tisha Robinson. She has now build a new company and team that will help you with your Social Media needs. We will continue to work with our clients and now bring on new clients and build our team. We welcome everyone to our new company and look forward to a great new year!

Apparel 1977 Media PR
Tish Baily



For any online business, you should have a blog. This is a must-have! If you do not know how to blog hire someone to do it for you. Blogging brings traffic to your business. It teaches people about your business and your products. 

If you are a new blogger it takes at least 6 months to get on the first couple of pages of Google and that is only if you are constantly working on your blog or website. 

One of the most important things on your blog is the title. Make sure you have a catchy title that explains exactly what the article is about. Your title shows up in a google search. It is the first thing a potential customer will see, so make sure you are writing about something they want and need.

Description meta tag. This is a small description of your article. It will show up in your google search. So your title and a small snippet of the beginning of the article will show up in a google search. Make sure you write an accurate description of yo…



I know, I know.....another marketing plan. Here we go again. Why so many? Well if you are building a business and want to be successful you will need a marketing plan for all of your social media accounts. You want to connect, connect, connect. We did some research on Linkedin and here is a simple plan that my team and I put together for you. 

Connections- Do you only connect with people that may be interested in your service or product? Well, we would usually tell you to make sure you only connect with those people, but here on Linkedin we do not follow that theory, here's why. Linkedin is more of a connection one on one place so if that person is not interested in what you are selling there maybe someone that they are following or one of there followers that may be interested in your service or product so make sure you connect with anyone and everyone no limit. Usually, the connections that you get are related to who you are following anyway so you will mos…